The idea that “Maximalism is yet to really ignite at a consumer level” is attributed to Allyson Rees, self-described LA-based fashion, retail, and design journalist, a former Senior Retail Lifestyles Editor at trends forecasting service WGSN.
She did not mean Maximalism had no place, and she did imply it would ignite at a consumer level in time. Rees goes on to say for Interior Design, “I imagine everyone around the world is looking for extra comfort and reassurance, the home as a safe haven in a world that is so politically and ecologically turbulent." Other influential design voices agree with her.
What is Maximalism?
Maximalism is a logical reaction to the arch-minimalism of the past decade. It rejects the discipline, the monotone, and Scandinavian simplicity. It lavishes color on color, pattern on pattern, and texture on texture with a Babylonian extravagance.
Designer Jennifer Welch uses color, space and pattern to create a maximalist space
It would be easy to offer examples in Liberace’s taste or Zsa Zsa Gabor’s style. But, the powerful choices made by comedian Joan Rivers, fashionista Iris Apfel, designer Gianni Versace offer better examples. Maximalism refers to the multiplication and confusion of elements in a chaos that somehow works.
Will it really ignite at a consumer level?
Interior design trends often relate to the economy. With an improved and stabilizing economy, those who can are inclined to assemble and display their possessions, preferences, and passions. They are not likely to collect quaint Hummel figurines or sentimental Thomas Kincaid works. But, they will collect artworks, exotic masques, sculpted oddities, and other standout items.
Furthermore, they will arrange and display these favorites with a studied carelessness among plush pillows, flowing fabrics, and glittering glass. Tassels, fringe, and plumes are common in the confusion considered lush and extravagant.
Now, the question remains if the consumer level will embrace the Maximalism trend. If this trend ties to the economy, the average consumer, even the upper-middle-class homeowner is not likely to buy in. The consumer will not find Maximalism affordable or truly representative of their lifestyle and values.
What you are likely to see—
For example, consumers in the market for new light fixtures are favoring lamps that add a touch of luxury, a sense of the unique, or a source of engagement. They are looking for fixtures that contribute to a contemporary dynamic that incorporates and integrates many diverse elements into a dynamic harmony.
The Fairmont is traditional chandelier with sweeping arced arms that support delicate white shades. It’s elegant and classic in chrome and ribbed glass hanging at 40+ inches and spreading across 32-inches.
The glass shaft hangs in shapely curves leading to a bowl from which the candelabra arms rise and reach gracefully. There is something minimalist in its no-nonsense simplicity. But, it can make a maximalist interior engaging and comforting.
Or, there’s the Pina. Strikingly modern and minimalist at first glance, Pina has an unexpected luxurious touch. This shade is 26-inches across and high, a clean and sizeable geometric in a stark white fabric.
But, it’s the spill of crystal balls from the dead center that reinvents this impression. Those crystals surprise the eye and redirect the illumination. They are a touch of the genius and selectivity typical of Maximalism.
Where Maximalism is an extravagance beyond functionality or riches, light fixtures such as these can add a dynamic to your décor to your contemporary combination of forces.